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All of the following statements are accurate descriptions of challenges facing international markete

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All of the following statements are accurate descriptions of challenges facing international markete

All of the following statements are accurate descriptions of challenges facing international marketers, except which one?
A) Markets vary in their economic conditions, competition, legal requirements, and physical environments.
B) Since service industry firms have a short history of international operations, banking institutions have felt the need only recently to provide global services.
C) Consumers around the world differ in their cultures, attitudes, and buying behaviors.
D) Brand names, labels, and colors may not translate easily from one country to another.

Textbook

Marketing: An Introduction

Edition: 7^th

Author: Marketing: An Introduction

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a8oobra Author

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8 years ago

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magnas

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8 years ago

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