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a8oobra a8oobra
wrote...
Posts: 3806
8 years ago
All of the following statements are accurate descriptions of the simultaneous product development approach to new product development, except which one?
A) Company departments work closely together through cross-functional teams.
B) Companies assemble a team of people from various departments that stay with the new product from start to finish.
C) Companies often pass the new product from department to department in each stage of the process.
D) The simultaneous product development approach is also known as collaborative product development.
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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wrote...
8 years ago
C
a8oobra Author
wrote...
7 years ago
Thinking Face Makes sense, thank you
wrote...
7 years ago
Good Slight Smile
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