All of the following are accurate descriptions of new-product development approaches used by compani

All of the following are accurate descriptions of new-product development approaches used by companies in the commercialization phase of the process, except which one?
A) The simultaneous team-based approach can be riskier and more costly than the slower, more orderly sequential approach.
B) New-product development teams in the simultaneous approach tend to stay with the new product from start to finish.
C) In the simultaneous approach, top management gives the product development team general strategic direction but no clear-cut product idea or work plan.
D) In order to get their new products to market more quickly, many companies are adopting a faster approach called sequential product development.