Top Posters
Since Sunday
7
n
3
j
3
o
2
x
2
c
2
2
p
2
n
2
3
2
C
2
z
2
Home Q & A Board Other Fields Homework Help Human Resources Public Relations
New Topic  
a8oobra a8oobra
wrote...
Go to Answer
Posts: 3806
Rep: 13 1
8 years ago
All of the following statements accurately reflect the requisites of new-product success, except which one?
A) At firms known for their new-product success, their culture does not encourage, support, and reward innovation.
B) New-product success requires a total-company commitment.
C) Thinking of a few good ideas, turning them into products, and finding customers for them.
D) A systematic approach for finding new ways to create value for target consumers, from generating and screening new-product ideas to creating and rolling out want-satisfying products to customers.
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
Read 211 times
3 Replies
Replies
Answer verified by a subject expert
magnasmagnas
wrote...
#1
Top Poster
Posts: 3806
Rep: 33 0
8 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

a8oobra Author
wrote...
#2
8 years ago
White Heavy Checkmark Correct!
wrote...
#3
8 years ago
PM me if you need more help
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1027 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 4433
  
 41
  
 374
Your Opinion
Do you believe in global warming?
Votes: 395
Previous poll results: Where do you get your textbooks?