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a8oobra a8oobra
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Posts: 3806
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8 years ago
All of the following are accurate descriptions of the relationship between overall marketing strategy and sales force compensation, except which one?
A) More and more companies are moving away from high commission plans that may drive salespeople to make short-term grabs for business.
B) Companies are designing compensation plans that reward salespeople for building customer relationships and growing the long-term value of each customer.
C) If the goal is to maximize current account profitability, the compensation plan might contain a larger commission component, coupled with a new-account bonus.
D) If the goal is to grow rapidly and gain market share, the compensation plan might include a larger commission component, coupled with a new-account bonus.
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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#1
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8 years ago
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a8oobra Author
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#2
7 years ago
Thinking Face Makes sense, thank you
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#3
7 years ago
PM me if you need more help
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