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a8oobra a8oobra
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8 years ago
Introducing a new product into the market requires a lot of investment in time and money. The company may have to build or rent a manufacturing facility. And it may have to spend, in the case of consumer packaged goods, between $10 million and $200 million for advertising, sales promotion and other marketing efforts. The company is getting ready to go ahead with _____.
A) commercialization
B) concept development and testing
C) idea screening
D) product development
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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8 years ago
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a8oobra Author
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#2
8 years ago
Thinking Face Makes sense, thank you
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#3
8 years ago
Thanks for the feedback
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