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Which of the following is an example of backward integration for an automobile manufacturer?

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Which of the following is an example of backward integration for an automobile manufacturer?

Which of the following is an example of backward integration for an automobile manufacturer?
A) Opening new, company-owned car dealerships
B) Creation of a marketing plan to offer a factory rebate on the purchase of a new car
C) Installation of robotic welding equipment on the factory floor
D) Acquisition of a sheet metal company that is a major supplier to the automobile industry

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Operations Management: Processes and Supply Chains

Operations Management: Processes and Supply Chains

Edition: 11^th

Authors: Krajewski, Ritzman, Malhotra

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silverbullet Author

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7 years ago

gold!

Dreamin

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7 years ago

Appreciate the feedback Smiling Face with Open Mouth

Smiling Face with Open Mouth

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