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In the evolution of advertising, P.T. Barnum is known for which of the following?

debbyFlynn

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In the evolution of advertising, P.T. Barnum is known for which of the following?

In the evolution of advertising, P.T. Barnum is known for which of the following?
A) scientifically measuring the effectiveness of advertisements
B) identifying the pulling power of headlines
C) conducting one of the first full ad campaigns
D) crafting the strategy of advertising as news
E) introducing the concept of status appeal

Textbook

Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 92 times

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lirpa

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debbyFlynn Author

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Smart ... Thanks!

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