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debbyFlynn debbyFlynn
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7 years ago
In an advertising agency, who is usually responsible for gathering available intelligence on the market and consumers and for acting as the voice of the consumer?
A) copywriter
B) account executive
C) traffic department
D) human resources department
E) account planning group
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
Read 200 times
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