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Home Q & A Board Other Fields Homework Help Business Marketing
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te3la te3la
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7 years ago
In an advertising agency, who is responsible for researching a brand and its customer relationships in order to devise advertising message strategies that are effective in addressing consumer needs and wants?
A) account manager
B) research director
C) account planner
D) media director
E) creative director
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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#1
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7 years ago
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te3la Author
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#2
7 years ago
Very grateful for this, thank you
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