In an advertising agency, who is responsible for researching a brand and its customer relationships ...

te3la

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In an advertising agency, who is responsible for researching a brand and its customer relationships ...

In an advertising agency, who is responsible for researching a brand and its customer relationships in order to devise advertising message strategies that are effective in addressing consumer needs and wants?
A) account manager
B) research director
C) account planner
D) media director
E) creative director

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 78 times

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te3la Author

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7 years ago

Very grateful for this, thank you

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