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debbyFlynn debbyFlynn
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7 years ago
6SecondAbs, an abdominal workout device, runs an infomercial that lasts 30 minutes and demonstrates the benefits of the product. The infomercial claims that users of the product can reduce their waist and lose one size in a week when following the 6secondAbs workout plan. Viewers can call the 1-800 number provided in the infomercial to purchase the product directly. To stimulate a sale immediately, the infomercial offers several incentives, such as a lower price and additional products, if consumers call in the "next 30 minutes." Which type of advertising is this?
A) direct response
B) institutional
C) local
D) public service
E) retail
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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7 years ago
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debbyFlynn Author
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7 years ago
This site is awesome
ealvino1610
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Yesterday
Thanks
mmmm_dat_userna
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2 hours ago
Good timing, thanks!
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