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debbyFlynn debbyFlynn
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7 years ago
The cost of purchasing a 30-second advertising spot during the Super Bowl is typically millions of dollars. From the advertiser's perspective, what is the most important benefit of placing an advertisement during the Super Bowl?
A) the ability to make personal connections with consumers
B) the persuasive nature of television commercials
C) the ability to reach a mass audience
D) the best media for introducing products
E) the likelihood that consumers will make an immediate purchase decision
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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lirpalirpa
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7 years ago
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