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normie normie
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7 years ago
The various marketing communication messages and brand experiences that create and maintain a brand are referred to collectively as ________.
A) brand communication
B) point of differentiation
C) integrated marketing
D) brand position
E) added value
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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7 years ago
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normie Author
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#2
7 years ago
This concept was killing me, makes a lot more sense
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