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normie normie
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7 years ago
Which of the following is a tangible feature of a brand?
A) the brand's image
B) the product's perceived value
C) a person's feelings about the brand
D) a person's experience with the brand
E) the product's performance
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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yamyam
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7 years ago
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normie Author
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#2
7 years ago
This concept was killing me, makes a lot more sense
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