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debbyFlynn debbyFlynn
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7 years ago
Advertising, sales promotion, personal selling, public relations, and direct marketing are all promotional tools ________.
A) used for push strategies but not pull strategies
B) that should be integrated under the concept of integrated marketing communications
C) used for pull strategies but not push strategies
D) used in business-to-business markets but not consumer markets
E) used in consumer markets but not business-to-business markets
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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debbyFlynn Author
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