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normie normie
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7 years ago
A cereal maker that advertises its product as "the one that will make you smile" is using an exaggerated claim, not puffery.
A) True
B) False
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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7 years ago
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normie Author
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#2
7 years ago
makes so much more sense now, thanks
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