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debbyFlynn debbyFlynn
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7 years ago
OfficeMax has an advertisement that shows an African American with a bushy 1970s-era Afro hairdo dancing among office cubicles as he dispenses office supplies to fellow employees. The music he is dancing to is a famous song, "Rubberband Man," recorded by an African American singer. While OfficeMax claims this ad has been received favorably by consumers, it seems as though the response could have gone the other way. Explain why.
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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enujenuj
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7 years ago
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debbyFlynn Author
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7 years ago
this is exactly what I needed
Alina01978
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Yesterday
Just got PERFECT on my quiz
fxinternational
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2 hours ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
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