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normie normie
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7 years ago
Because AIDA assumes that consumers start with attention and wind up with a decision, it is referred to as a(n) ________ model.
A) interactive
B) multi-faceted
C) hierarchy-of-effects
D) think/feel/do
E) stepwise
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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yamyam
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7 years ago
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normie Author
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#2
7 years ago
This concept was killing me, makes a lot more sense
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