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debbyFlynn debbyFlynn
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7 years ago
Which of the following best states a weakness of hierarchical models in planning advertising?
A) The models do not take into account the rational, information-driven process consumers use to make a decision.
B) The models do not take into account consumers' perceptions.
C) They require significant investments in technology to use.
D) The models assume that people proceed through steps in a predictable fashion.
E) They are technically complex and difficult to use.
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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7 years ago
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3 years ago
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