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normie normie
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7 years ago
________ takes place when a set of thoughts and feelings become linked to a brand through repetition of the message.
A) Cognitive learning
B) Differentiation
C) Resonance
D) Social learning
E) Conditioned learning
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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7 years ago
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normie Author
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#2
7 years ago
makes so much more sense now, thanks
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