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debbyFlynn debbyFlynn
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7 years ago
________ is the conscious intent on the part of the source to influence or motivate the receiver of a message to believe or do something.
A) Motivation
B) Involvement
C) Association
D) Persuasion
E) Cognition
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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debbyFlynn Author
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7 years ago
Helped a lot
ouasfoudgewu
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Yesterday
Good timing, thanks!
IvanaVR
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2 hours ago
Just got PERFECT on my quiz
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