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debbyFlynn debbyFlynn
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7 years ago
________ is the conscious intent on the part of the source to influence or motivate the receiver of a message to believe or do something.
A) Motivation
B) Involvement
C) Association
D) Persuasion
E) Cognition
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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debbyFlynn Author
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7 years ago
Good timing, thanks!
Fleury
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Yesterday
This calls for a celebration Person Raising Both Hands in Celebration
jamiebonf99
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2 hours ago
this is exactly what I needed
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