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Juana looked at her September issue of O magazine and did not see anything of interest. However, ...

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Juana looked at her September issue of O magazine and did not see anything of interest. However, ...

Juana looked at her September issue of O magazine and did not see anything of interest. However, after her mother was diagnosed with bipolar disorder, Juana found the issue extremely interesting because it offered advice on how to help people who are suffering from this problem. The fact that the boring issue became quite interesting is most directly due to a change in ________.
A) exposure
B) values
C) comprehension
D) personality
E) relevance

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 416 times

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