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te3la te3la
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7 years ago
Experimental research is most likely used to ________.
A) gather preliminary information that will help define problems
B) describe marketing problems or situations
C) quantify observations that produce insights unobtainable through other forms of research
D) test hypotheses about cause-and-effect relationships
E) uncover information in an unstructured way
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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te3la Author
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#2
7 years ago
Very grateful for this, thank you
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