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debbyFlynn debbyFlynn
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7 years ago
Which projective technique involves asking consumers to visually record something with a camera, such as a shopping trip, and then later reviewing those visuals and asking consumers to explain what they were thinking or doing?
A) story elicitation
B) photo elicitation
C) photo sorts
D) purpose-driven games
E) fill-in-the-blanks
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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7 years ago
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debbyFlynn Author
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7 years ago
Brilliant ツ
Evolution
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Yesterday
this is exactly what I needed
Hellish Lover
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2 hours ago
Just got PERFECT on my quiz
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