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normie normie
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Posts: 1694
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7 years ago
The focus of the ________ consumer response from the Facets Model of Effects is cueing brand position or leadership.
A) connect
B) feel
C) see/hear
D) think/understand
E) believe
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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normie Author
wrote...
7 years ago
This concept was killing me, makes a lot more sense
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