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normie normie
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7 years ago
A brand that consumers describe as loving, trustworthy, or protective has most likely established a ________.
A) brand preference
B) brand personality
C) brand loyalty
D) leadership position
E) superiority position
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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normie Author
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#2
7 years ago
i REALLY appreciate this Upwards Arrow
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