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normie normie
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8 years ago
Which type of positioning is relatively easy to establish if the brand is faster, fancier, safer, or newer?
A) usage
B) superiority
C) preemptive
D) competitive
E) value
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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yamyam
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8 years ago
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normie Author
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#2
8 years ago
This concept was killing me, makes a lot more sense
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