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te3la te3la
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7 years ago
The consumer insight process begins with ________.
A) break-even analysis
B) a perceptual map
C) insight research
D) a creative brief
E) a SWOT analysis
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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7 years ago
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te3la Author
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#2
7 years ago
Thank you, I'm pleased with your answer
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