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te3la te3la
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7 years ago
The proposition or selling idea component of a communication brief describes the single thought that the communication will bring to life in a provocative way.
A) True
B) False
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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te3la Author
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#2
7 years ago
Very grateful for this, thank you
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