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Jeleci Jeleci
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7 years ago
Consider a scale from 1 to 100 for locating consumers according to the characteristic "attitude toward department stores." Each respondent is assigned a number from 1 to 100 indicating the degree of (un)favorableness, with 1 = extremely unfavorable, and 100 = extremely favorable. ________ is the actual assignment of a number from 1 to 100 to each respondent. ________ is the process of placing the respondents on a continuum with respect to their attitude toward department stores.
A) Measurement; Scaling
B) Scaling; Ranking
C) Scaling; Measurement
D) Ranking; Measurement
Textbook 
Basic Marketing Research

Basic Marketing Research


Edition: 4th
Author:
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banterobantero
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Jeleci Author
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#2
6 years ago
Thank you Slight Smile
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#3
3 years ago
great
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#4
3 years ago
Thanks
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#5
2 years ago
bbbn
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#6
2 years ago
Thank you
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