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te3la te3la
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Posts: 1737
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7 years ago
What is most likely used to evaluate an ad before it runs to try to determine its effectiveness?
A) comparative analysis
B) narrative testing
C) competitive research
D) copy testing
E) brainstorming
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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#1
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7 years ago
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te3la Author
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#2
7 years ago
Very grateful for this, thank you
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