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Home Q & A Board Other Fields Homework Help Business Marketing
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te3la te3la
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7 years ago
To be effective, a headline needs to interrupt readers' scanning and get their attention, present the selling premise, and lead to conviction.
A) True
B) False
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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te3la Author
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#2
7 years ago
Very pleased, thank you
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