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normie normie
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7 years ago
Stan is a copywriter and Bob is an art director working on a client's account. They are brainstorming ideas and trying to imagine what the finished ad might look like. What technique should they use?
A) creative aerobics
B) thought listing
C) visualization
D) "drawing on the right side of the brain"
E) image transfer
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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7 years ago
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normie Author
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#2
7 years ago
makes so much more sense now, thanks
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