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normie normie
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7 years ago
Discuss the challenge that was facing the creative team for the Altoids campaign described in the chapter's opening vignette.
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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normie Author
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7 years ago
makes so much more sense now, thanks
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