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debbyFlynn debbyFlynn
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7 years ago
The term ________ refers to the ability of media planners to analyze the cost of a media buy relative to the size of the medium's audience.
A) audited media
B) measured media
C) niche media
D) mass media
E) targeted media
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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7 years ago
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debbyFlynn Author
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7 years ago
Thanks for your help!!
lierac00
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Yesterday
Just got PERFECT on my quiz
bioc
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2 hours ago
Helped a lot
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