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normie normie
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7 years ago
Media that offer opportunities for dialogue and two-way conversations between companies and customers, as well as among consumers, are most accurately described as ________.
A) engaging
B) addressable
C) interactive
D) niche
E) converging
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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enujenuj
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7 years ago
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normie Author
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7 years ago
makes so much more sense now, thanks
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