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te3la te3la
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7 years ago
A ________ identifies the best media to use to deliver an advertising message to a targeted audience and is a subsection within a marketing communications plan.
A) gross impression plan
B) media plan
C) media impression
D) message plan
E) media vehicle
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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7 years ago
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te3la Author
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#2
7 years ago
Very grateful for this, thank you
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