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The goal of media planning is to:

te3la

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7 years ago

The goal of media planning is to:

The goal of media planning is to:
A) maximize impact and maximize cost
B) maximize impact and stabilize cost
C) maximize impact and minimize cost
D) minimize impact and minimize cost
E) stabilize impact and minimize cost

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 157 times

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te3la Author

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7 years ago

Very pleased, thank you

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