For print media, refer(s) to copies sold, and estimate(s) the actual readership.

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For print media, ________ refer(s) to copies sold, and ________ estimate(s) the actual readership.

For print media, ________ refer(s) to copies sold, and ________ estimate(s) the actual readership.
A) circulation; impressions
B) impressions; circulation
C) frequency; circulation
D) exposure; gross impressions
E) circulation; frequency

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Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 213 times

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te3la Author

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7 years ago

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