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Which term refers to the percent of viewers based on the number of television sets turned on?

normie

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Which term refers to the percent of viewers based on the number of television sets turned on?

Which term refers to the percent of viewers based on the number of television sets turned on?
A) gross impressions
B) share
C) gross rating points
D) impressions
E) rating

Textbook

Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 114 times

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rebmetpes

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normie Author

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#2

7 years ago

This concept was killing me, makes a lot more sense

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