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Michelle is a specialist in media planning. She tells clients about media trends in the future. She ...

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Michelle is a specialist in media planning. She tells clients about media trends in the future. She ...

Michelle is a specialist in media planning. She tells clients about media trends in the future. She often talks about the digitization of media, in which all mass media save and transmit information through the same digital forms. Through integration, the media work through and with each other. What media trend is Michelle discussing?
A) commoditization
B) interactivity
C) cadence
D) convergence
E) engagement

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 220 times

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te3la Author

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7 years ago

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