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te3la te3la
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7 years ago
Tara Keegan owns Live Well, a small chain of health stores offering a variety of natural health products and related services. In order to implement integrated marketing communications, Tara has asked her marketing communications director to ensure that each contact point deliver a ________ message to consumers about the company.
A) direct
B) creative
C) consistent
D) interactive
E) personalized
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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7 years ago
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te3la Author
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#2
7 years ago
This helped me pass my test last Friday
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