Top Posters
Since Sunday
o
5
5
b
4
s
3
j
3
b
3
m
3
K
3
g
3
L
3
w
3
m
3
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
debbyFlynn debbyFlynn
wrote...
Go to Answer
Posts: 928
Rep: 0 0
7 years ago
Why might a media planner prefer to place an ad in a television program that has a share of 35 instead of a program that airs at a different time but has a share of 38?
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
Read 70 times
1 Reply
Replies
Answer verified by a subject expert
yamyam
wrote...
#1
Top Poster
Posts: 645
Rep: 17 0
7 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

debbyFlynn Author
wrote...

7 years ago
Thanks
sleinhi
wrote...

Yesterday
Brilliant ツ
kaytee23
wrote...

2 hours ago
Just got PERFECT on my quiz
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  872 People Browsing
 115 Signed Up Today
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 315
  
 271
  
 342
Your Opinion
Which 'study break' activity do you find most distracting?
Votes: 820
Previous poll results: Where do you get your textbooks?