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normie normie
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7 years ago
To improve brand awareness, Bob and Larry decided to hire a media-relations specialist in hopes of getting coverage for Flies-R-Us in the media. The media-relations specialist wrote a feature story profiling Bob and Larry and their fly fishing equipment and then sent that story to her contacts at newspapers and special interest magazines. The article was picked up by Field & Stream, the popular sportsman magazine. By running the article, Field & Stream most likely provided Flies-R-Us with ________.
A) an implied third-party endorsement
B) viral communication
C) an opt-in strategy
D) word-of-mouth
E) a customer referral
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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normie Author
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#2
7 years ago
This concept was killing me, makes a lot more sense
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