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Bob and Larry have a website for Flies-R-Us, a Facebook page, and a Twitter feed. They have had ...

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Bob and Larry have a website for Flies-R-Us, a Facebook page, and a Twitter feed. They have had ...

Bob and Larry have a website for Flies-R-Us, a Facebook page, and a Twitter feed. They have had several hits and mentions in the print media and have also aired a series of short commercials on local radio stations with listeners who are likely to be interested in fishing. Which of the following best describes the media strategy for Flies-R-Us?
A) earned media
B) paid media
C) owned media
D) interactive media
E) multiplatform media

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 565 times

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