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normie normie
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7 years ago
While print media audiences are measured in ________, television audiences are measured in ________.
A) circulation; coverage
B) circulation; exposure
C) readership; circulation
D) exposure; coverage
E) readership; exposure
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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normie Author
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#2
7 years ago
makes so much more sense now, thanks
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