________ media are chosen based on metrics such as GRPs and CPMs, while new media depend more on ...

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________ media are chosen based on metrics such as GRPs and CPMs, while new media depend more on ...

________ media are chosen based on metrics such as GRPs and CPMs, while new media depend more on factors like brand experience, involvement, and personal impact.
A) Digital
B) Measured
C) Independent
D) Social
E) Analog

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 164 times

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normie Author

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7 years ago

makes so much more sense now, thanks

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