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Home Q & A Board Other Fields Homework Help Business Marketing
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normie normie
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7 years ago
Which of the following include exposure to traditional mass media, word-of-mouth, place-based media, in-store brand exposures, and interactive media?
A) rating points
B) gross rating points
C) impression points
D) aperture points
E) contact points
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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#1
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7 years ago
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normie Author
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#2
7 years ago
THX Slight Smile

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